Meet Hanna

Founded in 2022 by Hanna Gavrylova, idea(13) grew out of a clear mission: to help make the textile and garment industry better for people and planet.

Hanna is a communications consultant with over 15 years of experience in marketing and communications for the fashion and textile sector. She holds an MA in Fashion Retail from London College of Fashion and has worked across luxury fashion retail, digital products, and textile circularity.

Before starting idea(13), Hanna was a co-founder and managing partner of a Kyiv-based marketing agency, leading communications for cross-functional teams and international projects. Her work includes supporting sustainable fashion and textile innovations, and the successful launch of complex initiatives in fashion retail.

Based in Amsterdam, Hanna works closely with innovators, researchers, and multi-stakeholder initiatives across Europe to help strong ideas gain traction and scale their impact.